Ray J: "My Sex Tape With Kim K Is Worth More Than 30 Million"

Remember exactly how celebrity brand queen and newlywed Kim Kardashian actually became famous? Well someone is shelling out big bucks to try to make us all forget, and Ray J says when it comes to a price they better come correct.

TMZ is reporting that a "mystery buyer" reached out to Vivid Entertainment, the porn company that distributed the Kim Kardashian and Ray J sex tape, with the hopes of purchasing the rights to the tape to make it disappear forever. A spokesman for Vivid Entertainment said a $30 million price tag would mostly likely be the starting bid.

Ray J says he "absolutely" wants the tape off the market but whoever is behind the purchase should be ready to pay up. He told TMZ, "They better come up with something right...let's get it over with!"

No word yet if the unnamed buyer is Kim, her new hubby Kris Humphries or someone else in the Kardashian clan.