50 Cent Launches Campaign To Feed Children Of Africa

Proceeds from mogul's new "Street King" to help victims of recent famine.

Business genius 50 Cent has set his sights on helping the victims of famine in Africa. Inspired by a recent visit to the continent and witnessing the extent of the damage, the mogul sealed a partnership deal with Pure Growth for a new energy drink called Street King ("SK"). Proceeds will go toward 50's goal to feed 1 billion children in Africa.