A nominee unveiling of the 2010 MTV MAMA took place on the 30th of October 2010 at De Marquee bar and lounge. The nominees were announced tonight at a star-studded celebration, attended by artists, nominees, celebrities and VIPs including 2Face, Sasha and Mo Cheddah. The nominations were revealed by Alex Okosi, Senior Vice President and Managing Director, MTV Networks Africa, Andre Beyers, Chief Marketing Officer, Airtel Group and Rajan Swaroop, CEO, Zain Nigeria.Nigerian artists scored an impressive 13 nominations including three nominations for duo- P-Square (Artist of the Year, Best Group and Best Video), and two nominations each for MAMA 2009 winner 2FACE (Best Male, Artist of the Year), Wande Coal (Best Anglophone, Best Male) and Banky W (Song of the Year, Best Video). Nigerian female artists also rated well with Best Female nods for Nneka and Sasha, and a nomination as Brand:New artist for Mo Cheddah. D’banj, a four-time MAMA winner, received yet another MAMA nomination for Song of the Year for “Fall in Love”.
MAMA 2008 Best Live Performer winners Jozi (South Africa) notched up another ‘nod’ from the MAMA academy with a nomination for Artist of the Year. Six further South African artists were recognised by the MAMA Academy, with nominations for Teargas (Best Group), JR (Song of the Year), Black Coffee (Best Male), Big Nuz (Best Anglophone), Liquideep (Song of the Year) and The Parlotones (Best Video).
Fally Ipupa scored the highest individual number of the nominations with four separate MAMA award nominations. The charismatic artist from the Democratic Republic of the Congo (DRC), who is also performing at MAMA 2010, has been nominated for Artist of the Year, Best Male, Best Video and Best Francophone. Barbara Kanam brought the DRC nomination tally to five with a first-time nomination in the Best Female category.
East African artists continued their positive nominations run with five nominations from Kenya, Tanzania and Uganda. Kenyan Gospel crossover artist Daddy Owen is nominated for the first time in the Best Anglophone category while hip hop outfit P-Unit gets a mention for Best Group and Muthoni is recognised in the Brand:New category. In Uganda there is a first time nomination for Radio and Weasle (Best Group) while Tanzania’s Diamond gets his commendation in the Brand:New category.
Following the MAMA success of Samini in 2009, Ghanaian artist Sarkodie gets a first time nomination in the Best Anglophone category.
Four US mega-artists are to fight it out in the Best International category which sees Rihanna representing the gals against Eminem, Drake and Rick Ross in the ultimate urban music face-off.
Two new categories in 2010 have broadened the scope of artists eligible for the MAMA. The Best Francophone category sees Gabon enter the MAMA race for the first time with a nomination for Ba Ponga, while Senegalese artist Awadi and Ivory Coast‘s DJ Arafat also pick up their first ever MAMA nominations. Angolan artists Cabo Snoop and Paul G pick up nominations in the Best Lusophone category alongside Mozambique’s hip hop queens Lizha James and Dama do Bling.
Commented Alex Okosi, “This year’s MAMA is even more representative of the growth of the pan-African music scene and the added emphasis on Lusophone and Francophone artists makes this the most exciting MAMA nominations race that we have seen so far. We congratulate all the artists on their nominations and wish them success on December 11th in Lagos.”
Commented Andre Beyers, Chief Marketing Officer, Airtel Africa, “The nominations today have shown the universality of music and the fact all genres strike a chord and a cross-over appeal with Africa’s youth regardless of their nationality. We are happy to be associated with a platform that recognises and celebrates the rich musical heritage that positively depicts culture from across Africa.”
Speaking during the same occasion, Rajan Swaroop, Zain Nigeria CEO, commended Nigerian artistes for their showing at the nominations stage of the awards. “The fact that Nigerian artists have scooped many nominations is a proof that investment in the industry is paying off. We hope this will translate to more awards for Nigerian artistes during the main show. We at Zain Nigeria are committed to supporting our artistes through various initiatives that showcase the pool of talent in this great nation.”
The nominees for the 2010 MTV Africa Music Awards with Zain were shortlisted by the MAMA Academy – a handpicked group of music industry experts and taste makers from across the African continent. The winners for the 2010 MTV Africa Music Awards with Zain will be revealed on Saturday 11 December 2010 at the Eko Expo Centre, Lagos, Nigeria.
The nominees for the 2010 MTV Africa Music Awards with Zain are:
Best Video
Fally Ipupa – Sexy dance (DRC)
P-Square feat J. Martins- E No Easy (Nigeria)
The Parlotones – Life Design (South Africa)
Banky W – Strong Ting (Nigeria)
Brand:New
Mo Cheddah (Nigeria)
Diamond (Tanzania)
Muthoni (Kenya)
JoJo (Gabon)
Artist of The Year
2 Face (Nigeria)
P-Square (Nigeria)
Jozi (South Africa)
Fally Ipupa (DRC)
Song Of The Year
D’Banj – Fall In Love (Nigeria)
Liquideep – Fairytale (South Africa)
JR – Show Dem (South Africa)
Banky W – Lagos Party (Nigeria)
Best Anglophone
Sarkodie (Ghana)
Wande Coal (Nigeria)
Daddy Owen (Kenya)
Big Nuz (South Africa)
Best Francophone
Fally Ipupa (DRC)
Awadi (Senegal)
DJ Arafat (Ivory Coast)
Ba Ponga (Gabon)
Best Lusophone
Lizha James (Mozambique)
Paul G (Angola)
Cabo Snoop (Angola)
Dama Do Bling (Mozambique)
Best Group
P-Square (Nigeria)
Radio & Weasle (Uganda)
Teargas (South Africa)
P-Unit (Kenya)
Best Female
Sasha (Nigeria)
Lizha James (Mozambique)
Nneka (Nigeria)
Barbara Kanam (DRC)
Best Male
2 Face (Nigeria)
Fally Ipupa (DRC)
Black Coffee (South Africa)
Wande Coal (Nigeria)
Best International
Rihanna (USA)
Drake (USA)
Eminem (USA)
Rick Ross (USA)
To vote for your favourite artists in the MTV Africa Music Awards with Zain, go to www.mama.mtvbase.com or www.mtvmama.mobi.
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