Wednesday, October 27, 2010

2-Shotz

2 Shotz - I AM WILLIAM
Rap veteran 2-Shotz recently put out his fifth studio LP - I A.M W.I.L.L.I.A.M, granting the ex-Trybesman a pass into the league of senior rap citizens who’ve successfully released five or more albums into the Nigerian market, others include Eedris and Zaaki Adzee.
Two man-group Foremen was 2-Shotz formal introduction to Nigerian hip-hop but it wasn’t until the emcee teamed up with eLDee and his posse – da Trybe that the public began to take notice of the rapper from Abia state. Sadly though, the first house eLDee built in the late 90’s would crumble at the turn of the new millennium and 2-Shotz would have to wait another four years before his solo album Pirated Copy would see the light of day.
Fast forward to today, and rapper/entrepreneur – 2-Shotz has spent more than ten years in (or around) the spotlight, steadily grinding out a full-length album for his fans every 18 months or so. That way, even though the Ummunnamu Record’s CEO isn’t exactly the headliner hip-hop observers once though he’d become, his name can still be found somewhere in the story, if you look closely.
So just how does the diminutive emcee manage to remain relevant in a music genre plagued with chronic amnesia? You see, 2-Shotz is something of a hip-hop chameleon, adapting his music to suit whatever is prevalent on radio at the time. It’s almost as if 2-Shotz sits back, scouts for artistes that are on the verge of being successful, coerces them into some sort of collaboration for his album’s lead singles and partakes in the soon-to-be A-lister’s popularity by association.  This has happened one too many times to be passed off as coincidence.
However, not everybody is thrilled with 2-Shotz’ radio success formula. Truth be told, the hip-hop nation eschews his watered-down, overly simplistic style of music but 2-Shotz couldn’t care less even if he tried. In the man’s own words, ‘you no fit sell hardcore for this country, man!’ 2-Shotz is a business man first and a musician later, much later.


2-shotz - the veteran, the visionary!!
www.thenetng.com

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