Hyundai, the only automaker scheduled to advertise during Sunday's 82nd Annual Academy Awards, will be temporarily shelving its multitude of spots featuring Bridges' recognizable voice-overs.
Hyundai's seven Oscar spots and one preshow ad will instead feature a slate of stars who aren't contenders—not to mention front-runners—to avoid violating an Academy rule limiting the use of nominees during the bathroom-break parts of the ceremony.
"We'll be happy to return to our normal casting after the show," Hyundai marketing VP Joel Ewanick said in a statement.
But Bridges' temporary loss means high-profile gains for Hyundai's stable of alternates, including Martin Sheen, Catherine Keener, Michael Madsen, Kim Basinger, David Duchovny, Mandy Patinkin and Richard Dreyfuss.
No comments:
Post a Comment