Monday, February 7, 2011
Eminem lands $9 million Superbowl ad.
Chart topping rapper Eminem has landed a second, high profile commercial spot that aired during last night\'s Super Bowl XLV at the new Cowboys Stadium in Dallas, Texas. The rapper appeared in a commercial promoting the new Chrysler 200 during a two-minute commercial, that aired during the Super Bowl. Eminem endorsed the new Chysler 200 in front of Detroit's famous Fox Theatre during the commercial. According to the The Detroit Free Press, the commercial, which cost almost $9 million dollars to produce, is one of the most expensive ever produced in Super Bowl history. Earlier this week, it was announced that Eminem would be featured as an animated Claymation figure in a commercial for Lipton Brisk Iced Tea during Super Bowl XLV, where advertising spots are selling for upwards of $3 million dollars for :30 seconds. The news of two Eminem commercials being aired during Super Bowl XLV underscores Hip-Hop music's status as the dominant music of choice for the NFL this year. The music returns in full force after a seven-year hiatus, stemming from a controversial, crotch-grabbing performance by Nelly, the same year as Janet Jackson's infamous wardrobe malfunction with singer Justin Timberlake.
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